Kathleen Lappe
Founder & CEO

Kathleen Lappe is an innovative entrepreneur in real estate technology known for her visionary leadership and commitment to accessibility. Hailing from Marin County, CA, and now based in Nashville, TN, Kathleen holds a degree from the University of Memphis and is a certified expert in ADA compliance. She founded DirectOffer, Inc., a pioneering software company that has secured multiple patents for real estate technology, specializing in multilingual solutions and ADA-compliant listings.

Kathleen's entrepreneurial journey boasts four successful startups, three still thriving today. Her expertise led to the creation of DOAT (DO AudioTours), a global patent revolutionizing property listing by offering automated, ADA-compliant, multilingual audio-visual experiences. DOAT also streamlines communication through lead routing and direct agent contact integration.

Kathleen Lappe's drive for innovation, inclusivity, and transformative technology has left an indelible mark on the real estate industry. Her work continues to inspire both colleagues and emerging entrepreneurs worldwide.

Jennifer Berman
Chief Operating Officer

Jennifer has over 25-years as being one of the first C-Suite women leaders in the real estate industry. She is known as being one of the first technology speakers in the real estate industry. She helped IPO a CRM with Realtor.com back in 1999. As a broker, she went on to become known as one of the top leaders who built teams and assisted in multiple M&A nationwide. Jennifer Is the trusted host and moderator for the Inman events since the late 90’s, and most recently is a wavemaker and host for the WomenUP! Events. Jennifer had the privilege to run Rick Hilton's brokerage Hilton & Hyland where he and Jeff Hyland founded Christie's International Real Estate. Jennifer Had the honor of becoming a top International Real Estate Speaker and Expert. She is a highly sought after expert in the ultra-luxury market. She has sold islands, castles, and developments all around the world. There isn’t anything in real estate she hasn’t sold. Jennifer is known in Hollywood as the real estate expert to help in TV reality real estate shows for assisting in casting and development. She is now excited to leave her legacy with DirectOffer as her passion for the position is due to Kathleen Lappe and her incredible vision to change the world for the modern consumer all the while protecting the real estate agent.

Will Fox
Chief Product Officer

Will Fox is an executive leader with over 15 years experience in digital transformation and technology adoption in the marketing and real estate worlds. He's led teams to excellence across multiple domains, including creative, design, digital marketing, operations, and product development. He’s a strategist, technologist, and builder who’s dedicated to helping others achieve their goals.

Mark Allen
Chief Strategy Officer

Mark has been a leader in brokerage, organized real estate and prop tech organizations for 30 years. Prior to DirectOffer, Mark was VP Industry Relations for Realtor.com, CEO & Founder of 10K Research & Marketing, CEO of Minneapolis Association of REALTORS, and Management at Counselor Realty. Mark has provided strategic consulting for the National Association of Realtors, the REALTOR Property Resource, Clareity Consulting and others.

Ammi Embry
Branding and Marketing Senior Director

Ammi began her professional journey in the field of Print Design, and subsequently transitioned into roles as a Developer, User Experience Designer, and Project Manager. She has worked alongside Katie for many of her entrepreneurial ventures and they make a great team.

She has a strong passion for web accessibility, CSS, high-quality print products, and embracing a fulfilling life to its utmost potential. She has held the position of Chief Technology Officer at AuctionLook.com, while also fulfilling advisory responsibilities at DirectOffer, Inc for many years. She has now moved into Branding & Marketing Senior Director at DirectOffer, Inc.

Linda Stoeckicht
Operations Manager
With 30 years real estate experience, Linda is known for her strategic and operational leadership in the real estate brokerage and association arenas. Prior to DirectOffer, she was the COO of the Minneapolis Association of REALTORS.

Amy Chorew

Amy is an active REALTOR, involved in new home sales, investment properties and listing well staged homes in Connecticut. Since 2008, Amy has been on the national speaking circuit teaching industry professionals about technology and sales strategies to help improve their real estate business.

Her learning and consulting company “Curated Learning” is responsible for helping real estate and proptech companies enhance their onboarding and training content. Fiscal Fitness, Tokenization and Blockchain, and Value Prop are her favorite topics.

Amy is also active as a committee member on two of NAR’s committees, Data Strategies, and Federal Technology Policy. She is also a member of Women’s Council of REALTORS® and various training organizations.

Resume at
Verice England
Broker Relations / Manager For Dirctoffer Brokerage, LLC

Verice is known for management skills in the real estate brokerage and auctioneer arena. She has over 30 years in the real estate industry specializing in contracts and regulatory compliance.

Jonathan Burton
Jonathan has demonstrated success as the Chief Engineer for DirectOffer, AuctionLook and Whitehardt, Inc. Jonathan was part of a team that scaled to being one of the top grossing revenue technology companies for attorneys.


Mike Jones
DirectOffer Director of National Corporate Auctioneer Relations

Mike is an original founder of United Country and is also President of America’s Auction Academy, the leading auctioneer education organization. Mike is the Past-president of the National Auctioneers Association.

Max Diez
DirectOffer Senior Advisor / Real Estate Entrepreneur
Max is a serial entrepreneur who has been in leadership of many successful real estate start ups and launches. Among his successes include Founder and CEO of Twenty Five Ventures, VP of Real Estate Operations and USA Managing Broker for Movoto (acquired by OjO Labs), Ambassador for Realtor.com, Vice President of Real Estate and Founding Team of UpNest, and Manager of California Launch for Redfin.

Gurtej Sodhi

In loving memory of Gurtej Sodhi, a visionary tech leader who left an indelible mark on the real estate industry, DirectOffer mourns the loss of our Senior Advisor. With an unwavering dedication and innovative brilliance, Gurtej joined our family as a formidable team of technology specialists. His boundless contributions to national boards and collaborative initiatives, including with us at DirectOffer, exemplify his commitment to strengthening the real estate community. Gurtej's legacy as a compassionate servant leader, a great thinker, and a true friend live on in our hearts.

We extend our deepest condolences to his family and all who had the privilege of knowing him. Gurtej Sodhi's profound impact will forever be cherished and remembered at DirectOffer.

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