Why Inclusivity in the Consumer Experience Matters For Real Estate

DO AudioTours™ is your simple first step in the right direction.

The standard for inclusivity and accessibility is changing - and that’s a good thing. Inclusivity is a term that has been around for years. We have seen inclusivity and accessibility efforts increase drastically over time in so many different industries. For example, when visiting the museum, you tend to see audio and touch components. These components are reported to improve accessibility by replacing important visual content with equivalent spoken information. The translation of visual content into spoken work can help promote new ways of taking in information, can provide a path to multi-language content, and can be ADA-friendly, broadening the overall audience.

In the United States alone, there are around 7 million adults with visual impairments. “Vision disability is one of the top 10 disabilities among adults 18 years and older and one of the most prevalent disabling conditions among children.” 4 The importance of providing inclusive opportunities and access to information is incredibly important to do across the board: education, employment, entertainment, technology, and beyond.

When considering this particular concept within the real estate industry, inclusion goes beyond legal requirements to treat all clients equally. With the REALTOR® Code of Ethics having zero tolerance for discrimination, there’s still a lot agents can do to foster a sense of belonging and equality. Agents have the ability to make an actionable difference in this realm by advocating for fair and equal access to housing in their communities. To start, it can be as simple as adapting your website, your listings, and your marketing materials to be ADA-friendly.

DirectOffer encourages Agents to create a more inclusive industry, with DO AudioTours serving as our primary platform to do so. DO AudioTours by DirectOffer can help agents become more inclusive, in an efficient way. The ability to record 30-second audio clips for each listing photo opens a door to a broader audience, is ADA-friendly, and can help with multi-language clients.

Want to start using DO AudioTours with your listing photos? We can help get you started. Contact our team today!


DO AudioTours™ is an audio tool to amplify real estate listing photos. This allows agents to provide information beyond a photo and differentiate themselves online with closed captioning, multi-language support and ADA-friendly components. This must-have tool is easy to use and affordable. Its patented technology is something that can quickly integrate into any listing strategy.
Contact us to learn how DO AudioTours™ can bring your listings to life.
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