Staten Island Multiple Listing Service Partners With DirectOffer, Inc. to Give Subscribers a New Way to Enhance Their Property Listings

DO AudioToursTM AI-powered multilingual property tour technology now integrated into the Staten Island MLS’ data feed

NASHVILLE, Tenn., (July 9, 2024) – DirectOffer, the AI-powered marketing and lead generation tool that brings static property listings to life, today announced it is partnering with Staten Island Multiple Listing Service to integrate its innovative DO AudioTours™ into the MLS’ data feed. As a result, all the residential property listings of the Staten Island MLS 2,300 subscribers will automatically include audio and closed captioning in 10 languages, allowing them to reach a broader, more diverse audience.

“At SIMLS, our subscribers serve a diverse set of clients, and we are committed to providing innovative tools that empower them to make homeownership a possibility for more people,” said Sandy Krueger, President and CEO of Staten Island Multiple Listing Service. “We couldn’t be more excited about our partnership with DirectOffer. DO AudioTour's multi-language and closed captioning capabilities ensure that our subscribers’ property listings are reaching the broadest audience, while supporting our ADA and DEI initiatives.”

Founded on the belief that homeownership should be accessible to everyone, DirectOffer recently upgraded its DO AudioTours platform. These enhancements include the ability to create audio tours in 57 languages and display more property details as well as compliance with the latest accessibility standards and seamless integration with MLS systems and tools. Once added to an MLS feed, an Audio Tour is available where a property listing appears, including brokerage websites and search portals. It also can be shared throughout an agent’s property marketing, including social media, emails and text messages, via their smartphone.

“The Staten Island Multiple Listing Service is leading the way in expanding the MLS value proposition, and we couldn’t be more thrilled to partner with them to bring DO AudioTours to the thousands of agents and their clients they serve,” said Kathleen Lappe, DirectOffer Founder and CEO. “By integrating Audio Tours into SIMLS property listings, home shoppers will be able to search for homes in the manner that works best for them, and in the language they are most comfortable with. In addition to offering a better home shopping experience, homeownership will be more accessible to the groups who often are the most disadvantaged when it comes to buying a home.

DirectOffer has partnerships with some of the largest brokerages in the industry, including REMAX, HomeServices of America, Leading Real Estate Companies of the World, EXIT Realty and FIABCI-USA, reaching 300,000+ agents worldwide. In addition, in June the company announced that DO AudioTours will be integrated into SentriLock’s management solutions platform, which reaches 500,000 users across North America.

About Staten Island Multiple Listing Service Inc.

Staten Island Multiple Listing Service Inc. (SIMLS) is a member database through which more than 250 local member real estate firms exchange information on properties they have listed for sale.

About DirectOffer

DirectOffer is an AI-powered marketing and lead generation platform that makes homeownership more accessible. The company’s patented DO AudioTours™ leverages the power of AI and natural language processing to automatically amplify property listing photos with audio and closed captioning in more than 57 languages. In addition to adding a new dimension to traditional listing photos, AudioTours ensures that agents are reaching the broadest audience, while supporting ADA and DEI initiatives. For more information, please visit:


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